Social Media Support

Details

Reference number

280364

Salary

£25,161 - £31,074

London: £29,331 -£31,074 National: £25,161 £26,904 Civil Service Pay Policy Applies.

Job grade

Executive Officer

Grade 10

Contract type

Permanent

Business area

ACAS - Strategy and External Affairs

Type of role

Administration / Corporate Support

Communications / Marketing

Other

Working pattern

Flexible working, Full-time, Compressed Hours

Number of jobs available

1

Contents

Location

About the job

Benefits

Things you need to know

Apply and further information

Location

London, Leeds, Manchester, Glasgow Office With an element of working from home. Please be aware that this role can only be worked in the UK and not overseas. You will be asked to express a location preference during the application process. Informal hybrid arrangements will be available and the balance between home and workplace working is to be agreed with the line manager.

About the job

Job summary

Acas are at an exciting time due to an Operating Model transformation and this role is newly created. You will have the opportunity to support the Social Media Manager in a range of tasks such as building brand reputation and managing customer service outputs across Acas national and regional social media channels. Createcontent for Acas social media channels and help to write content for campaigns, working alongside the Video and Content Manager to ensure the content for socials is in line with the Acas brand style and accessibility requirements. You will collate content for brand, customer and employee advocacy and gather insight and research for Acas Digital channels. You will develop and increase reach of the Acas social media channels and act as a main point of contact for Acas online communities, responding to customers.

If you’re excited about this opportunity, we would love to hear from you!

Job description

Support the Social Media Manager in building brand reputation and managing customer service outputs across Acas national and regional social media channels

• Responsible for daily management of queries across our social channels, delivering great customer service.
• Support the Social Media Manager to look after the needs of Acas customers – answering general queries, flag complaints and escalate urgent queries, referring customers to Acas products and services eg Acas helpline
• Help the Social Media Manager in protecting and building Acas’s online reputation which includes actively engaging and driving conversations in social media forums and Acas channel-owned online communities. Be a voice for Acas, engaging with Acas customers on Acas products and services.

Work with the Social Media Manager in creating content to deliver through social media campaign activity

• Support the Social Media Manager in drafting and designing content for campaigns and business as usual activity. This includes:
• Researching the latest trends on Acas audience, content formats and content styles
• Researching the landscape on content for the topic area
• Liaising regularly with the campaigns team and other internal stakeholders to execute and achieve the aims of campaigns and marketing plans
• Copywriting: drafting social media posts for Acas channels to support the delivery of campaigns and evergreen content activity
• Ensuring Acas content meets the Acas brand style and accessibility guidelines

Supporting the Social Media Manager in collating content for brand, customer and employee advocacy

• Help to source and generate testimonials from Acas customers, quotes from senior leaders and influencers within Acas, seeking opportunities to put Acas’s people front and centre in all our marketing and lead generation to capitalise on our knowledge and expertise.
• Source human content stories to drive the Acas message - collecting case studies and quotes from Acas customers from the Advice, Business and Solutions team and Helpline.
• Work with Acas Senior leaders to generate content to promote Acas products and services that will influence and convert Acas audiences on our social channels.
• Work with the internal comms team to obtain stories, to generate content to use employee advocacy and bring to life our social purpose of making working life better for everyone in Britain.

Support gathering insight and research for Acas Digital channels

• Support the social media manager and marketing team in gaining insights into Acas customers – behaviours, trends, social media channel insights. Activities include:
• Use social listening tools to monitor conversations of Acas social media channels and general digital landscape
• Utilise insight tools like Google Analytics to gain further research into customer behaviours, produce suggestions for keywords, understand trends of traffic referrals, help to provide insight to the search engine optimisation (SEO) plan.

Supporting the Social Media Manager to develop and increase reach of the Acas social media channels

• Using social media management software to monitor feeds and channel conversations. Act as a main point of contact for Acas online communities, responding to customers.
• Work alongside the Social Media Manager to flag any issues or high-risk activity to prevent crisis communications where possible.

Who we are

Acas exists to make working life better for everyone in Britain. We are the experts in workplace matters, we’re impartial, so we’re not on anyone’s side. That means we’re working for everyone to help prevent and resolve workplace issues.

Acas helps employers and employees by providing information, advice, training, conciliation and other services that prevent or resolve workplace problems.

There's no charge for most of what we offer. Acas has been recognised for its Diversity and Inclusion in the workplace from the Employers Network for Equality and Inclusion awards – Disability Confident Highly Commended; Pay Gap award winner and Overall winner for public sector organisations. Acas is committed to providing services and developing policies which embrace diversity, promote equality of opportunity and eliminate unlawful discrimination.

Person specification

Experience

Essential

• 
  Experience of working independently and prioritising work to deliver to tight deadlines in a busy work environment.
• 
  Experience of managing multiple tasks and projects, prioritising and delivering to short deadlines.
• 
  Experience of working on and using social media channels
• 
  Copywriting and proofreading skills; using plain English with sound attention to detail.
• 
  Communication skills – able to work and collaborate with others including senior leaders, confident handling queries from customers or colleagues.

Benefits

We’re big believers in rewarding people for the amazing work they do, take a look at some of the fantastic benefits we offer:

• Learning and Development
  
• Reward and recognition
  
• Health and wellbeing
  
• Pension scheme
  
• Cycle to work scheme
  
• Childcare schemes
  
• Interest free season ticket loans
  
• Volunteering opportunities

Could you ask for any more?

You’ll have access to a Life style website, were you’ll be able to grab savings over a wide range of products from holidays to your weekly shop.


To find out more please check out

Working for Acas

Things you need to know

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Strengths and Experience.

How To Apply

Please click on the 'Apply now' button.

Please submit a tailored evidence-based statement of suitability reflecting the essential experience requirements in the JD.Your statement of suitability should be no longer than 750 words. It should avoid generalised assertions, instead including specific examples of achievements, explaining the degree of challenge, what you did and the outcomes.

In the application form you will be asked to express if you meet the desirable criteria in 250 words. Details of this can be found in the job description.

Interview Details

If you have successfully passed sift, you will be invited to an interview via MS Teams which is likely to take place the week commencing 1 and 8 May 2023. The interview will be a Experience and Strength based interview.

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check.

People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the Republic of Ireland
• nationals from the EU, EEA or Switzerland with settled or pre-settled status or who apply for either status by the deadline of the European Union Settlement Scheme (EUSS) (opens in a new window)
• relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service
• relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service
• certain family members of the relevant EU, EEA, Swiss or Turkish nationals

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.



We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).

The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

Apply and further information

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

Name :

HR Recruitment Team

Email :

HRRecruitment@acas.org.uk

Telephone :

N/A

Recruitment team :

Email :

headofcomms@acas.org.uk

Further information

If you feel your application has not been treated in accordance with the Code and you wish to make a complaint, you should contact us on HRRecruitment@acas.org.uk in the first instance. If you are not satisfied with the response you receive from us, you can contact the Civil Service Commission.