Content Marketing Manager

Content Marketing Manager

An exciting opportunity for an experienced content creator to lead the content


strategy for the school’s student recruitment and retention and commercial


services portfolio that puts storytelling at its heart, is driven by insight and


delivers against objectives.

We hope that the following information about St Helen’s and the role will help


you to decide that this is an application which you wish to pursue.

WELCOME TO ST HELEN’S

St Helen’s is a large, thriving all-through school and many of the girls who leave


us at the end of Year 13 have been with us since Nursery or Reception. We are


ambitious for every single girl: that she achieves her potential; that she leaves us


to embark upon an exciting and fulfilling future, able to deal with whatever life


throws at her with a calm, inner resolve, and a sense of fun; that she is ready to


go out into the world and make a difference. St Helen’s has a long tradition of


academic excellence which encourages girls to pursue intellectual curiosity


beyond the curriculum. Our GCSE results put us very securely into the top 50


independent schools in the country each year (28th in 2022), and we are ranked


30th for A Level’s in the Telegraph League Table of UK Independent schools


2022. Sixth Formers go on to established, high-ranking universities including


Oxford and Cambridge, with more than a third studying STEM subjects.


However, we give our girls much more than just academic success; our co-

curricular programme is rich and varied, and our pastoral care ensures that


every girl is valued and cared for.




Within easy reach of central London, our school is set in 21 acres of lovely


grounds and, just as we are proud of our students’ academic achievements and


their personal development, we are also proud of our facilities and buildings. We


have invested over £20 million in a building programme over the last five years


and have plans to do more.




St Helen’s has a warm and lively atmosphere that makes it a really exciting


place to work. Our staff and our girls look out for each other and encourage each


other to be the best possible version of themselves. As such, you will play a vital


role in supporting the school in the next stage of its journey and I look forward to


receiving your application.


Alice Lucas, Headmistress

The School

St Helen’s is an academically selective independent girls’ day school of more


than 1100 students aged 3-18, set in beautiful green space in Northwood,


Middlesex.




It draws pupils from a wide area of north-west London, Buckinghamshire and


Hertfordshire with easy access by Underground from central London.


We aim to ensure that every pupil:

• is excited by learning and the opportunity to excel
  


• is intellectually curious and thinks independently
  


• is confident and able to lead as well as be a team member
  


• has integrity, celebrates diversity and respects others
  


• uses her talents, energy and enthusiasm for the benefit of the community
  


• has skills which enable her to become a leader of her community and
  

profession

Our students achieve high academic standards, and we encourage them to


develop lifelong skills in a diverse range of areas, both within and outside the


curriculum, and to pursue their individual ambitions. The school is proud of its


tradition of providing a balanced and forward-looking education through which its


pupils can become confident, independent learners and leaders in their fields,


their professions and their communities. Attention to the individual child is at the


heart of everything we do and shapes the pastoral care, teaching and learning


and the co- curricular opportunities on offer at St Helen’s.

The Post

The Marketing Department’s key objective is to develop the school’s public


profile and reputation to ensure that:

• It attracts and retains the required number of the brightest girls from
  

across NW London and the surrounding counties.

• It attracts and retains users of the services managed by St Helen’s
  

Enterprises, generating revenues to support the school’s charitable

activities, including the Bursary and Scholarship Awards and its

community outreach programme.

The Content Marketing Manager’s role is to develop, execute and deliver digital


and print content that creates meaningful engagement with the school’s target


audiences throughout their decision-making journey, ensuring content is

relevant, consistent and on brand across all channels.

Reporting:

The Content Marketing role reports to the Marketing Manager.

Key Responsibilities

• With the Head of Marketing and Admissions’ oversight, the post holder will

plan and execute a content strategy that drives high engagement at all


touchpoints in the customer journey for new school admissions, existing


student retention and the St Helen’s Enterprises services, puts storytelling


at its heart, delivers against objectives and is driven by insight.

• Lead the management of the digital and print portfolio, creating engaging,
  

responsive and innovative content that supports the marketing and


admission strategies, ensuring that it is relevant, consistent, on brand and


meets the strict deadlines across all channels and events.

• Write copy, curate, manage and optimise content on the school’s and
  

Enterprise’s websites and social media channels including Facebook,


Twitter, LinkedIn, Instagram, and evaluate implementation and


effectiveness.

• In collaboration with the Marketing Manager, lead on the implementation of
  

a content scheduling tool (Hubspot) to manage internal job requests and


launch to internal stakeholders.

• Lead on the day-to-day relationships with internal stakeholders for portfolio
  

development, supported by the Marketing Co-ordinator.

• Manage the day-to-day relationships with associated third-party design,
  

SEO and development agencies, providing clear, focused and directional


briefs that ensure each contributes effectively to overall marketing plans.

• With marketing and operational colleagues identify, implement, and manage

new marketing automation and CRM management tools for their area of
responsibility.

• Devise and manage the marketing content library and calendar, with the

support of the Marketing Co-ordinator.

• Evaluate metrics and report on performance for all areas of responsibility,

making recommendations for adjusting initiatives as necessary to the Head
of Marketing & Admissions and where required, to the senior leadership
team and be responsible for implementing approved changes.

• Provide support and advice to the Marketing team and other stakeholders

on content creation and digital best practice.

• Stay updated on industry trends, particularly those in respect of creation and

delivery of content and adjust the content strategy as agreed with the Head
of Marketing & Admissions.

• Support the Head of Marketing & Admissions in brand guardianship,

ensuring that the vision and values, tone of voice and visual identity are
consistently embedded across all areas of the organisation.

• Manage the digital marketing resources, with the support of the Marketing

Co-ordinator;

• Deputise for the Head of Marketing & Admissions and Marketing Manager in

their absence, assuming interim line management responsibility for the
Marketing Coordinator. General:
• Promote and safeguard the welfare of children and young people, by

adhering to and ensuring compliance with the School’s Child Protection and
Safeguarding Policy.

• Keep abreast of key local and national education news, government policy

and best practice that will help inform marketing initiatives

• Implement responsibilities as set out in the School’s Health & Safety Policy.
• The postholder is required to work occasional evenings and Saturdays to

support School and Enterprise events.

• Support and promote the school’s ethos, aims and objectives.
• Assume other duties which may be reasonably required or delegated by the

Head of Marketing.

The Person

Qualifications, experience, and skills:

Requirement Essential Desirable

Education and


professional


qualifications

Bachelor’s degree or


equivalent qualification in


Media and Communications


or other relevant subject




Evidence of ongoing relevant


professional development


and experience

Additional minimum Level


4 qualification in


Professional Marketing or


Digital Marketing

Experience Previous mid-level content


management role in a fast-

paced commercial


environment




Demonstrable experience of


devising content strategies


that engage, educate and


motivate B2C and B2B


audiences, delivering optimal


ROI

Extensive experience of


managing brand social media


channels including Facebook,


Twitter, LinkedIn and


Instagram, plus social media


scheduling tools such as


Hootsuite and Hubspot.

Extensive experience of


utilising marketing automation

Working in a similar role


within a marketing agency

Demonstrable experience


of managing social media


communications during


high-profile news events,


and ability to advise senior


staff on key requirements


during these events.

and CRM management
software (ideally Hubspot)

Demonstrable experience of
editing brand websites using
a content management
system such as Wordpress,
Umbraco or similar.

Working within a complex
multi-professional
environment, including with
external agencies such as
web developers, designers,
photographers and
videographers

Building relationships with
and influencing key
stakeholders, including c-
level executives

Managing multiple projects
and priorities simultaneously

Solid experience of working
with analytics tools and
interpreting, reporting and
acting on the complex metrics
derived from them

Proven ability to turn creative
ideas into effective projects
Proficient in using Adobe
Acrobat DC, , Photoshop,
Premiere Pro, Canva or
similar content production
tools

Proficient in taking high-
quality photos and video for
social media sound
recording, and simple post-
production/editing for
marketing

Skills Ability to write content that
tells the brand story and
builds narratives, engaging
audiences across digital and
traditional media

Excellent verbal and written
communication and
presentation skills

Methodical and accurate
approach with exceptional
attention to detail

Strong proofreading skills and
a great creative eye

Numerically literate

Personal
attributes

Ability to plan and prioritise
workload to meet deadlines

Self-motivated, flexible and
adaptable

Calm under pressure

Team leader and player

Articulate and confident
communicator

Customer focused

Diplomatic approach and
ability to exercise good
judgement

Hours

This role is a full-time role. Consideration will be given to hybrid working (3 days


on site and 2 days from home). Normal office hours are 8.30am – 5pm although


some flexibility will be required to support School and Enterprises events.

PAY


Circa £35,000 per annum dependent upon experience and qualifications

Benefits

• Competitive pay scale with opportunities for progression up the scale
• Membership of a workplace pension scheme with up to 10% employer

contributions

• 6 weeks paid holiday per academic year
• 50% fee remission for eligible staff children subject to spaces and entry

examinations (pro rata for part time staff)

• Access to the School’s swimming pool and fitness suite
• On-site parking and excellent public transport links
• Free lunch and refreshments
• Generous occupational sick pay
• A commitment to professional development
• A beautiful working environment – the School is set in a conservation site in

excess of 20 acres.

APPLICATION DEADLINE

Closing date: 08.00am Friday 26th May 2023

Please apply as soon as possible as shortlisting/interviews will progress up until
the closing date. Should a suitable candidate be appointed, we reserve the right
to close the post to further applications before the closing date.

Due to the volume of applicants, we receive, if you do not hear from us within 4
weeks of the closing date, please assume we will not be progressing your
application further on this occasion.

The Selection Process

All long-listed candidates must complete a school application form prior to an


initial MS Teams interview. Shortlisted candidates will be asked to complete a


test and attend an interview on site with the Head of Marketing & Admissions


and the Assistant Business Director.

St Helen’s school is committed to safeguarding and promoting the welfare of


children and young people, as detailed in Part 3 (Safer Recruitment) of the


KCSIE 2022 guidance document. Applicants will be asked for proof of right to


work in the UK and undergo child protection screening, including checks with


past employers and the disclosure and barring service.

If you have any queries about this position, please contact the School at


recruitment@sthelens.london