Video Producer

This role reports directly to the Multimedia Content Officer. Its main purpose is to
develop engaging and informative video content for use on the University’s
external-facing website and a variety of digital and social media channels including
online events working with a number of stakeholders.

Key Responsibilities

and Accountabilities:

• Produce and edit film content using industry-standard digital video, audio,
  

lighting equipment, and software.

• Work across the University with internal stakeholders, to understand their
  

need for online video content by taking briefs and proposing and


visualising creative film making solutions.

• Maintain a video schedule ensuring appropriate prioritisation in line with
  

the marketing strategy

• Produce videos and edit materials for online events
  
  


• Film and edit webcasts
  
  


• Responsible for scheduling, directing, location setting, lighting, sound and
  

editing video web content for use on a variety of promotional digital


channels.

• Where appropriate, sourcing suitable film subjects e.g. students and staff
  

to include within video content and ensuring appropriate legal documents


are in place e.g. waivers.

• Work with the Digital Content Manager and team to proactively identify
  

organisational video content requirements.

• Participate in integrated campaign meetings offering expertise on video

solutions for marketing purposes

• Play an active role in shaping the requirements, creating and editing videos
  

required for online events such as open days

• Ensure video shoot locations have proper consent and risk assessments
  
  


• Work directly with faculties to understand how to translate their offer to
  

video which can be showcased effectively for marketing purposes

• Maximise the impact of video content online via Social Media, search engine
  

optimisation and other appropriate channels.

• Work on the growth of the University’s video podcast
  
  


• Analysing and evaluating the success of video content and using this to
  

influence future work working alongside the Digital Marketing Officer

• Support the Digital Content team by assisting with the shared mailbox
  

requests and website amends where required.

• Undertake and support staff development as appropriate
  
  


• All staff across the Service are required to be flexible to support the focus
  

on student recruitment



Special


Circumstances:

Occasional UK travel, unsociable hours and weekend work may be required.

University of Sunderland
Role Profile
Part 2

Part 2A: Essential and Desirable Criteria

Essential
Qualifications and Professional Memberships:

• Educated to Degree or equivalent, or possess significant relevant

professional experience within a similar role. Knowledge and Experience:
Experience:

• Demonstrable experience of producing effective promotional videos
• Proven ability to verbally communicate efficiently and effectively with a

wide variety of stakeholders, manage and incorporate feedback

• Ability to use own initiative and problem-solve
• Ability to work on multiple projects and manage own workload effectively
  

Key Knowledge and Expertise:

• Expertise in using the following software: Premier Pro, After Effects,

Audition

• Expertise in using industry-standard digital video, audio, and lighting

equipment

• Ability to trouble-shoot and resolve any technical issues with kit or

software

• Good knowledge of video marketing best practice

Desirable
Knowledge and Experience:
Experience:

• Experience of advising clients on video marketing best practice
• Experience of taking still photographs
• Demonstrable experience of directing the work of other video content

producers

• Experience of uploading and promoting video content on social media

platforms

Key Knowledge and Expertise:

• Demonstrable knowledge of image manipulation software
  

Part 2B: Key Competencies


Competencies are


assessed at the


interview/selection


testing stage

Service Delivery

• Adapts services and systems to meet customers’ needs and identifies ways
  

of improving standards

• Learns from complaints and takes action to resolve them
  


• Collates feedback and views from customers and keeps up-to-date with
  

market trends to inform service development and make changes

• Actively promotes services
  
  

Communication

• Delivery methods are chosen and tailored to aid understanding and meet
  

the needs of others

• Takes action to correct any misunderstandings or mistakes
  


• Checks on recipient’s understanding and takes action to remedy any
  

miscommunications

• Adapts style in response to feedback
  


• Anticipates the others’ needs for information
  


• Adjusts the level of content to suit audiences with varying levels of
  

understanding and ability

• Provides information in a suitable format so that the others’ needs are
  

met

• Uses a range of different formats, chosen to the diverse needs and
  

ensure understanding
Knowledge & Experience

• Applies knowledge and experience
  


• Shares learning and experience with others
  


• Engages in updating and training activities
  

Decision-Making Processes & Outcomes

• Makes timely and considered decisions by gathering sufficient data
  


• Considers the impact of decisions on own area of work, that of others and
  

the Institution as a whole

• Knows when a decision is beyond the role’s level of responsibility and when
  

to refer to others

• Helps others to explore options that initially appear to be inappropriate or
  

unfeasible and recognise when a decision is or is not needed

• Enables others to contribute to decisions
  


• Ensures that options are weighed, outcomes identified and chances of
  

success considered

• Challenges decisions appropriately to ensure consideration and processes
  

are robust

• Anticipates and highlights issues that need to be taken into account
  


• Ensures previous learning is included
  
  

Initiative & Problem-solving

• Analyses problems to identify their cause
• Takes action to prevent recurrence of problems
• Considers possible solutions to identify those which offer wider benefits
• Obtains evidence to support intuition

Sensory & Physical Demands

• Uses all the tools, equipment and materials generally found in the area of

work

• Develops abilities and finds ways of improving working practices safely

Date Completed:November 2022