About the Job
We're looking for an SEO Manager to get hands-on with our affiliate portfolio and grow it. You'll work directly with some of the biggest publishers in the world, and your work will show up in the numbers — fast.
You'll work across two areas: driving more revenue out of affiliate sites that are already live, and helping take brand-new sites from a blank page to go-live — keyword clustering, content structure, stakeholder coordination, the whole build. Every Google update, every new market, every publisher conversation is something you'll get your hands on.
At WLX, SEO isn't a support function — it's a driving force. We have the resources, the management backing, and the hands-on expertise to make things happen. And unlike an agency, everything we build is ours: our own projects, run in close collaboration with the world's biggest publishers. That means real ownership, real impact, and no client briefs.
This is what you'll do
- Drive revenue growth on existing affiliate sites: Develop and implement long-term SEO strategies, and own the on-page and off-page work that moves the needle.
- Improve and maintain rankings on key money pages: Run content audits, apply intent mapping, and improve CTR and SERP feature capture on your highest-value pages.
- Lead backlink campaigns: Build and execute link-building strategies across multiple affiliate sites, working with agencies, forums, and outreach partners to strengthen domain authority.
- Help take new affiliate sites live: Own keyword clustering, topic mapping, and content structure based on market and competitor research, and coordinate with stakeholders to get new sites launched from scratch.
- React fast when the landscape shifts: Assess the impact of Google algorithm updates, figure out what happened and why, and put a clear plan in place to recover traffic — without getting stuck in the noise.
This is what you’ve got
- Extensive SEO experience, with strong, hands-on expertise in both on-page and off-page work, and a track record of driving organic growth at scale.
- Fluent in German and English, confident in operating with stakeholders in both languages.
- Strong analytical thinking and prioritisation skills — you know what moves the needle and can back your decisions with data.
- Proactive and self-motivated, comfortable owning your workstream without needing to be told what's next.
- Comfortable working in a fast-paced, flat, startup-style environment.
- Experience in iGaming or other affiliate marketing industries is a plus.
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